F A Q ‘ S
What is my logo design process?
We meet to discuss thoughts, ideas and goals regarding your logo design, and to see if we’re a good working match. A questionnaire is provided intended to further define and communicate your goals. A final design brief is presented and a proposal is offered.
In order to provide a unique solution for your logo, a bit of research is done to familiarize myself with your intended market, as well as competitors in your industry. Wouldn’t it be tragic if your logo looked startingly similiar to something already out there?
Sketching and brainstorming generates possible solutions to meet your target audience and goals. Some time is taken to let potential ideas “rest”, since returning with fresh eyes can often determine whether or not an idea is truly gold. A viable concept(s) is then flushed out for presentation.
Presentation & Revision
Once presented, a direction is chosen and possible revisions are discussed. We cycle thru this process typically two or three times until the logo is finalized.
Upon written acceptance of the final logo, I take the time necessary to execute all deliverables agreed upon in the proposal.
What deliverables will I get?
A vector file is the main file you’ll want to receive from any logo designer you work with. This will allow you to a) scale your logo to any size and b) generate any version that you may need moving forward. To utilize the vector file, however, you will need software that can read the file.
.PNG files in RGB format at various sizes will allow you jump right in and add your logo on your website, social media, or anywhere online, on any background, since your logo will be on a transparent background.
Simliar to the .png files, you will recieve print-ready (CMYK) .jpgs at multiple sizes for immediate placement in your marketing collateral. This are fixed-size images, and are not meant to be enlarged – any enlargements will result in a loss of quality.
You logo is always delivered in full-color, but other formats can also be considered, such as inverted color, one-color, and black/white versions.
I'd love to hear about your project.
Drop me an email!